Friday, 8th April 2016: Hearst publications UKвЂ™s Country Living magazine has partnered with online dating sites expert The Dating Lab and dairy that is organic Yeo Valley to introduce Country-Loving.co.uk, a dating website for 45+ gents and ladies with a desire for the countryside.
Country-Loving.co.uk is operated as a revenue share agreement aided by the Dating Lab, which builds and manages branded dating services for leading media brands. The Dating Lab is responsible for the siteвЂ™s administration and operation while nation residing is focusing on advertising and building the membership base. The family-run Yeo Valley may be the sponsorship that is exclusive of Country-Loving.co.uk.
Nation Living is cross-promoting Country-Loving.co.uk in publications, on the internet and across its social media marketing stations and will feature dating success tales in the future problems for the magazine. The site that is dating additionally be promoted at occasions such as the Country Living Fairs and outside programs, which attract over 1 million visitors, and https://datingrating.net/russianbrides-review also at a unique dating event hosted during the Hay Festival on June 2.
It is not Country LivingвЂ™s foray that is first dating. In 1999 the mag established initial вЂFarmer wishes A WifeвЂ™ campaign, which attracted huge news interest, won a BSME Award for Innovation and result in numerous partners, 18 marriages and much more than 20 infants. A spin-off BAFTA-nominated documentary show had been broadcast on ITV1 in 2001.
Susy Smith, Editor-In-Chief of Country Living, says: вЂњCountry Living has a devoted, upmarket market that are united by a love of rural living and a solid wish to have an improved standard of living. a site that is dating on getting a partner by having a love associated with countryside appeared like the most perfect brand name expansion and an excellent chance to develop our community.вЂќ
Sharon Douglas, Group Publishing Director (life style), Hearst publications UK, claims: вЂњFrom the DFS nation residing number of sofas to Country Living Fairs, brand name extensions want to enhance and market the brand values of each and every mag in a way thatвЂ™s appropriate for the market and also this brand new partnership is a great exemplory case of that approach.вЂќ
About Hearst Publications UK
Hearst Magazines British is the trading name of nationwide Magazine Company Ltd, created in 1910 by William Randolph Hearst, and it is a wholly owned subsidiary of Hearst Corporation.
Hearst Magazines UK publishes 19 magazine brands and five pureplay electronic brands including Cosmopolitan, Digital Spy, ELLE, Esquire, Good Housekeeping and HarperвЂ™s Bazaar.
It’s the biggest electronic magazine publisher in great britain with an electronic digital audience of 15 million month-to-month unique users also it reaches one out of three British on line grownups, one out of three British women and something in four UK online men. It talks to 19.4 million fans and supporters on social media*.
Hearst Magazines UK has passions in 2 ventures that are joint partnership with a few associated with the worldвЂ™s best publishers:
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